New Survey Reveals Untapped Opportunity to Improve Sales Effectiveness for Life Sciences Industry

Zephyr Health Report Explores the Rise of Insights-Driven Customer Relationships

SAN FRANCISCO, March 8, 2016 – Today Zephyr Health, the leading Insights-as-a-Service company, released a report that reveals a largely untapped opportunity for sales teams in Life Sciences companies; integrating global health data and predictive insights into their commercial efforts.  This latest report, “Navigating your way to insights-driven customer relationships”, published in conjunction with pharmaphorum, found that the majority of both management and frontline staff see current Customer Relationship Management (CRM) systems as a valuable tool for managing activities and customers, yet to date has not helped field teams find actions for sales strategy and planning.

"Bringing predictive capabilities and insights into customer engagement strategies and solutions is a nascent but growing opportunity for Life Sciences companies to improve sales effectiveness,” said Lance Scott, chief executive officer, Zephyr Health.  “We consistently hear from our customers that they want more from their existing systems, and they recognize the immense value in having market and customer intelligence integrated into their CRM for competitive advantage.”

The “Navigating Your Way to Insights-Driven Customer Relationships” survey examined where the Life Sciences industry is in its own journey of improving customer engagement among 107 frontline sales and management staff.  The final report provides insights and recommendations to transform customer engagement and put forward a more proactive and predictive  sales strategy.  For more information, download a copy of the Zephyr Health report[LR1] .

About Zephyr Health

Zephyr Health is the leading insights-as-a-service company harnessing the power of the global health data to address critical business and patient needs. Zephyr Illuminate™ helps Life Sciences companies - pharmaceutical, biotech and medical device –make confident decisions faster across the entire product lifecycle with precise and predictive insights. From pre-launch to product maturity, our solutions connect data from thousands of sources across the global healthcare ecosystem to produce deep, predictive insights that our customers use to instrument their business and dramatically improve product lifecycle performance. Zephyr Health's customers include 4 of the Top 10 Pharmaceutical companies, 2 of the Top 10 Biotech Companies and 2 of the Top 10 Medical Device companies.